The YCP is delighted to introduce to you Dr Xin Guo (Michael), Lecturer in Accounting and Finance at the University of the West of Scotland.

Michael is a passionate young Chinese researcher in Scotland with strong interests in the areas including accounting education, financial services and corporate social responsibility (CSR).  His current research projects include: "The corporate social responsibility of accounting firms" and "Bank-corporate relations: why do Chinese corporate customers choose Scottish/international banks?" In addition, Michael is also actively engaged in leading a number of China related researches including the projects described as follows:

Research project 1: Service quality measurement in the Chinese corporate banking market

This study seeks to construct a measurement instrument to capture service quality in the Chinese corporate banking market.  Psychometric analyses created the final instrument: Chinese Banking Service Quality (CBSQ), with 20 items across four dimensions: reliability, human capital, communication and technology.  The emergence of the CBSQ instrument is timely given the rapid economic development of China.  It is constructive for Chinese banks to improve their corporate banking services especially when the Chinese banking sector is subject to increasingly fierce competition, both domestically and internationally. 

Research project 2: The antecedents and consequences of commitment in bank-corporate relationships: evidence from the Chinese banking market

This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers.  Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank-corporate relationships.  Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions.

Research project 3: Student perceptions of academic misconduct: A comparison study between UK and Chinese accounting students

This study seeks to: (i) review and discuss constructs relating to student plagiaristic behaviour within the context of accounting education and (ii) identify any differences that may exist between UK and Chinese students' attitudes towards plagiarism.  Results show that students' cultural backgrounds may cause problems for many Chinese/international students when they study at U.K. higher education institutions (HEIs).  Academic and professional development provided by the HEIs ought to create an environment that deters plagiarism by encouraging recognition of cultural diversity.  Special efforts ought to be made in helping Chinese students to understand and fit in the existing academic environment and in assuring them not being unfairly excluded from the provision of higher education. 

If you are interested in Michael's work or want to learn more about developing potential collaborations, we would be pleased to hear from you.